Primal Joint Support — Type II Collagen Chews for Labradors
Primal Joint Support — Type II Collagen Chews for Labradors
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Labradors love our chewies
as much as we love them
Primal Joint Support — Type II Collagen Chews for Labradors
The organs
of power.
Most supplements are stuffed with synthetics and fillers. Primal Pet Labs returns to the source. Wolves — the ancestors of every dog — survived by devouring organs first. That same primal blueprint still lives in your dog's DNA. We simply give it back.
More than a supplement — it's a restoration of the ancestral blueprint. Organ-based nutrition delivers deeply bioavailable nourishment, not just empty promises.
From wolf
to labrador.
Real nutrition
never changed.
Your dog may live differently today, but their biology is still deeply connected to their ancestors. Wolves naturally consumed organ meat for essential nutrients that support strength, joints, skin, energy, and overall vitality.
67% of labradors develop joint disease
By age 8, 40% of labradors develop joint disease — rising to 67% in senior dogs†. Research shows nutrition plays a direct role in how early and how severely joints break down.
Our blend adds back the collagen and building blocks joints need‡ — what most commercial dog food leaves out. Most owners start too late. Start now.
†‡ Based on published veterinary research cited below. This product is a food supplement and is not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary.
† Smith, G.K. et al. (2006) ‘Lifelong diet restriction and radiographic evidence of osteoarthritis of the hip joint in dogs’, JAVMA, 229(5), pp.690–693. doi: 10.2460/javma.229.5.690
‡ Henrotin, Y. et al. (2012) ‘Biological and biochemical characteristics of collagen in musculoskeletal diseases’, Nature Reviews Rheumatology, 8, pp.430–442. doi: 10.1038/nrrheum.2012.51
We give dogs
what nature
intended
Inspired by what wolves have eaten for thousands of years. Organs were always a natural part of their diet, long before processed pet food existed.
Frequently
asked
questions
Everything you wanted to know about feeding your lab the way nature intended.
Our blend is a fine, freeze-dried powder made from real beef organs — liver, heart, kidney and spleen. You simply sprinkle one scoop over your dog's regular food, once a day. That's it.
The powder rehydrates instantly with their kibble or wet food, so picky eaters who turn their nose up at supplements usually go straight for it. No mixing bowls, no capsules, no fuss.
Most owners notice a shinier coat and better energy within 2 to 3 weeks. Joint and mobility improvements typically show after 4 to 8 weeks of daily feeding — cartilage and connective tissue rebuild slowly, and that's a good thing.
The longer you feed it, the more meaningful the impact. This is preventive nutrition, not a quick fix.
Just one thing: real grass-fed beef organs from New Zealand pastures. Freeze-dried, ground into a fine powder, and packed in a resealable pouch. No synthetic vitamins. No mushroom blends. No starch, sugar, or gum. No flavourings.
That's the whole point — nature already packed glucosamine, chondroitin, collagen and bioavailable nutrients into organ meat. We just dry it and bag it.
Because our blend is a single whole food — not a drug or a synthetic compound — it's generally safe alongside most medications. Dogs have eaten organ meat for thousands of years.
That said, if your dog has kidney, liver or pancreatic disease, or is on prescription medication, please check with your vet first. Organ meat is naturally rich in nutrients like vitamin A and phosphorus, which can need monitoring in those cases.
Almost certainly yes — and this is one of the things our customers comment on most. Dogs are evolutionarily wired to crave organ meat. It's the part of the kill that wolves go for first.
The freeze-drying process locks in the natural aroma, so when it hits the bowl your dog usually responds within seconds. We've heard plenty of stories of dogs eating their kibble faster just because the blend is on top.
Mushrooms and synthetic multivitamins became trendy because they're cheap to source and easy to formulate. They look impressive on a label.
But dogs are carnivores. Their digestive system was built over thousands of years to extract nutrients from animal tissue, not fungi or lab-made isolates. Organ meat is what their ancestors actually ate — and it naturally contains the glucosamine, chondroitin, B-vitamins and collagen that supplements try to replicate one ingredient at a time.
We picked the harder, more expensive route because it's the one that makes biological sense.
We source our organs from grass-fed cattle raised on the open pastures of New Zealand — some of the cleanest, most regulated farmland in the world. From there, the organs are freeze-dried and packed in small batches at our USA production facility, so every pouch is fresh when it ships.
Orders ship from our US warehouse within 1 business day. Standard delivery lands within 3 to 5 days, and shipping is free on orders over $55 or on any subscription.
Yes. We offer a 90-day money-back guarantee on every order, even subscriptions. If your dog refuses to eat it, or if you simply don't see the difference you hoped for, email us and we'll refund you. No need to return the pouch.
We can offer this because, honestly, almost no one asks for it.