From wolf
to labrador.
Real nutrition
never changed.
Your dog may live differently today, but their biology is still deeply connected to their ancestors. Wolves naturally consumed organ meat for essential nutrients that support strength, joints, skin, energy, and overall vitality.
67% of labradors develop joint disease
Veterinary research shows 40% of labradors over 8 — and up to 67% of seniors — develop joint disease†. The same research found that nutrition plays a direct role in how early and how severely joints deteriorate.
Our blend delivers the collagen, that joints rely on‡ — the building blocks most commercial dog foods strip out. The kind of nutrition Labs were built to get, before processed food existed.
Most owners start too late. The research is clear: the earlier you support the joint, the better the outcome. Start now.
†‡ Based on published veterinary research cited below. This product is a food supplement and is not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary.
† Smith, G.K. et al. (2006) ‘Lifelong diet restriction and radiographic evidence of osteoarthritis of the hip joint in dogs’, JAVMA, 229(5), pp.690–693. doi: 10.2460/javma.229.5.690
‡ Henrotin, Y. et al. (2012) ‘Biological and biochemical characteristics of collagen in musculoskeletal diseases’, Nature Reviews Rheumatology, 8, pp.430–442. doi: 10.1038/nrrheum.2012.51
We give dogs
what nature
intended
Inspired by what wolves have eaten for thousands of years. Organs were always a natural part of their diet, long before processed pet food existed.